Newly-published concise case considers sexual harassment at McDonald’s: authors Nicole A. Ploeger-Lyons & Jennifer A. Butler’s case looks at business ethics and organisational values, and is accompanied by a range of recommended teaching methodologies.
New concise on brand valuation: from a great team at Rajiv Gandhi Institute of Petroleum Technology, Jais, India, this new concise case offers a basis for discussion on techniques, purposes, benefits, and methods of brand valuation.
Protagonist Sanah is tasked with developing strategies to improve the brand value rankings of Indian IT Services brands. This short case provides a basis for class discussion on brand valuation for multiple purposes.
IJIC joins Scopus: the journal is now listed with Scopus, the largest indexer of global research content.
The International Journal of Instructional Cases (IJIC) is a double-blind, peer-reviewed, electronic publication with ongoing release of instructional cases and related materials for use in classroom and boardroom settings.
IJIC only publishes concise teaching cases with expanded teaching notes. The cases are short (four pages or fewer) but the teaching notes are extensive, providing rich instructional assistance.
A look at McDonald's and sexual harassment
Our new case prompts class discussion about business ethics, organisational policies and communication.