Welcome to Case Matters, the e-Bulletin of the International Journal of Instructional Cases

The past few months have been very busy at IJIC as we announced a new partnership with PMI, the Project Management Institute, and launched the first of our specialist tracks, headed up by a great team of new Associate Editors for the journal.

We have valued working with PMI from the early days of the journal two years ago, and are now delighted that our partnership has developed further to support a brand-new project management track in the journal, and a new online project management zone.

Building on the new PM track, we have launched new tracks for concise cases in diversity, negotiation, healthcare and tourism & hospitality. We are grateful to our Associate Editors who have risen to the challenge of encouraging authors to submit cases for review within their new tracks, and look forward to working with them on this next exciting stage of the journal. We will be announcing further specialist tracks in the coming weeks and invite you to contact our Associate Editors and to submit your concise cases to their tracks.

Our Editor-in-Chief, Gina Vega, continued as ever to fly the IJIC flag, attending the PMI and NACRA conferences in the past few weeks. You can find her reflections in this Case Matters edition.

Finally, we are pleased to welcome a guest post from Prof. G.V. Muralidhara. Dean and Campus Head, IBS Bengaluru, and valued member of our Editorial Review Board, about case teaching and writing in India.

Interested in reviewing for IJIC? Contact us at editorial@ijicases.com!

Rob Edwards, Publisher

Rob Edwards

“Times, they are a-changin’”

Gina Vega, Editor-in-Chief

Thanks to Bob Dylan we know that we’d better start swimmin’ or we’ll sink like a stone. This means YOU, Professor.

It’s time to move on from those long generic cases to sharper, shorter, more narrowly focused cases that speak to today’s concerns and issues in today’s language and formats designed to appeal to today’s learners. Business schools are leading the way by offering courses that address current problems and challenges – a global economy in tatters, political upheaval, and socio-economic transitions that are more abrupt than we have experienced since the 1960s – and in-the-know practitioners to teach them.

Joanmarie Foster wrote about trends in business school education on MBA.com. One of the things she noticed is that US schools are diversifying their offerings via specialized master’s programs. Other trends noted by Thomas Nugent on businessbecause.com include: growth of specialized MBAs in the Asia Pacific region, increased cohort sizes in European business schools, technology integrated more effectively in the classroom, more cross-country collaboration between students, and business schools forming closer ties with businesses, among others.

We are watching these trends carefully at IJIC and are adapting our structure to meet current needs. One of the ways we are doing this is by establishing specialized tracks for the concise cases that reflect the focused needs of today’s learning environment.

Project management, logistics, operations, and data analytics are a trending concentration today, with many jobs available post-graduation for learners in these areas. Project Management Institute (PMI), the largest international association dedicated to project management, is sponsoring our first specialized track, and we are very proud of it. I presented a session on the use of concise cases in the classroom at the Global Accreditation Center Symposium at the PMI Conference in Philadelphia in October 4th, titled "The Case Iceberg:Using Concise Cases in the Classroom." The session was well-attended and well-received, encouraging both novice and experienced case writer and users to consider brevity when selecting and designing instructional materials.

I also presented a session at NACRA in Tempe, AZ on October 11th. This one was with Rebecca Wilson-Mah, the Associate Editor for our about-to-be-announced Tourism & Hospitality track. Rebecca has designed a model of case analysis using conceptual maps, which we then combined with a method of evaluation of student conceptual maps. We were pleased to use one of IJIC's cases, "Strategic Leadership in the Entrepreneurial Firm: The Case of the Lululemon Group" (thanks to authors Arthur Kearney and Denis Harrington) in the workshop. We're glad to share the slides of "Student Case Analysis with Concept Map: Assessment Processes" as well as "The Case Iceberg" slides with anyone who requests them. Just drop me an email and I'll send them out to you.

Our new specialist tracks reflect the fastest-growing disciplines with the greatest employment opportunities post-graduation, and cases in these areas provide excellent teaching and learning moments for you and your students. The students you are teaching today will be the cases you will write about tomorrow!

IJIC announce new partnership with PMI

The International Journal of Instructional Cases (IJIC) and Project Management Institute (PMI) are pleased to announce a new development in their existing partnership to meet the lack of a professional publication outlet for concise teaching cases in project management for academic and professional use.

Both organizations will collaborate to establish a track within IJIC dedicated to concise teaching cases in project management (including operations, logistics, supply chain management, and other related subcategories). The journal will also set up a dedicated mini-site on the IJIC website that will be devoted to project management and tackle the challenges in sharing knowledge and experience between academic experts in project management and Project Managers themselves.

Concise cases in project management are welcomed for review and can be submitted in either English or Spanish. As with all IJIC cases, accepted cases will be published in both languages.

For the full story, please visit the IJIC website.
Project Management Institute logo

Just published! Exit Two Ways: Building #19 and Ollie’s Bargain Outlet

Two businesses in the same industry (chains of salvage and discount outlets) grow in different directions and the owners exit direct ownership in different directions as well. Students are challenged to evaluate the method of exit and/or harvest taken by each owner and look for forewarnings of that method within the operational structure of each chain.
Retail, discount stores, business exit, IPO
Target Audience and Usage
This case is non-quantitative and has been designed for an undergraduate audience in finance, entrepreneurship, or entrepreneurial finance. It can be used early in the semester to introduce various exit and harvest options.
Order copies of the new case here.

Availability of contemporary India focused cases spurs adoption of case method in Institutions in India

G.V. Muralidhara, IJIC Associate Editor: India

Case method has been employed in a number of management institutions in India for many years. Indian Institute of Management Ahmedabad, given its association with the Harvard Business School, adopted case method right from the beginning in 1961. Indian Institute of Management Calcutta which started at the same time as well as the Indian Institute of Management Bangalore started during the 1970s also adopted case method as the main pedagogy in management programs from the beginning.

While other management institutions in India have realized the importance of using case method in developing analytical and critical thinking skills in students, there are certain pre-requisites they have to meet for successful adoption of case method. Apart from suitable infrastructure in terms of classrooms that facilitate interaction and discussion as well as discussion rooms where students can engage in small group discussions, the institutions require access to high quality case studies, and faculty members trained in case method.

Many institutions in India have set up case research centers focusing on development of case studies. Harvard Business School started its India Research Center in 2006, which has developed 196 cases on South Asia. The Case Centre (formerly ecch) collection includes cases from a number of publishers in India, the important ones being Amity Research Center, BIMTECH, IBS Hyderabad, Indian Institute of Management Ahmedabad, Indian Institute of Management Bangalore and Indian School of Business. The Case Centre collection has more than 6,700 cases on India. Many of these cases are based on contemporary topics which the students can easily relate to. With the growing interest and demand for cases on emerging economies, this number will definitely see a significant growth in the coming years.

In addition to the above, there is a reasonably well developed eco-system consisting of case conferences and training programs that bring together case teachers and case writers.

All the above factors have facilitated the adoption of case method by many more institutions in the recent years. However, there is a need to enhance awareness among users about the intellectual property rights of publishers and the need to obtain officially licensed versions of cases that they want to use.

For more information, please visit the IJIC website.

Media Contact: Rob Edwards, rob@ijicases.com

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