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Marketing
- Following the science until she didn’t – Rochelle Walensky and revised Omicron Covid-19 guidelines Author: Sarah W. Mellen DOI: Publisher: International Journal of Instructional Cases
- Online Reputation Management: A Shark Tale from Instagram Author: Bridget Kurtenbach & Jane Strong DOI: Publisher: International Journal of Instructional Cases
- Stigma Around the Consumption of Sanitary Napkins and Implications for International Marketing Strategy: A Case Study from Rural India Author: Kranti K Dugar & Jennine Fox DOI: Publisher: International Journal of Instructional Cases
- The Local Wild Food Challenge: Translating a Chef’s Passion for Wild Food into a Sustainable Event Author: Ingrid Kajzer Mitchell, Rebecca Wilson-Mah, Christine Van Winkle DOI: Publisher: International Journal of Instructional Cases
- Variation in Brand Valuation: Indian IT Services Brands Author: Sanjay Kumar Kar, Rohit Bansal, Saroj Mishra DOI: Publisher: International Journal of Instructional Cases