“Taneisha took advantage of every entrepreneurship class to further explore the idea until she was certain she had identified an opportunity with solid potential for sustainable success. Yet, after developing her projected financials and financing strategy, Taneisha wasn’t satisfied that her approach was the best it could be.”.
We are very pleased to publish a new entrepreneurship case by IJIC Associate Editor, Caroline E.W. Glackin, PhD. The new concise case explores the story of Taneisha Chandler, an undergraduate student planning to start a direct selling organization in the cosmetics and beauty products manufacturing industry with a focus on women of color. The case discusses the cash flow implications of industry and channel selection, and the impact of financing needs and sources. Students may identify the startup scale, question projected costs, review the financing mix, and consider the timing and size of revenues and expenses.
See the case’s abstract and purchase copies here.