IJIC, Volume 6 (2022)

Synopsis

The downtown square in Granbury, Texas, was booming! Due in large part to popular new outdoor music venues, tourism revenue had increased. Was the music too loud? Some citizens and owners of lodging establishments complained that it was. They asked the police department to make it stop. Music venue owners wanted to maintain the status quo. The city council requested public input as it worked toward an equitable revision of the outdated, unenforceable noise ordinance.

Keywords

Business Communication, Persuasive Messages, Stakeholder Analysis, Stakeholder Salience, You-Viewpoint, Invitational Rhetoric

Target Audience and Usage

The suggested audience includes students enrolled in undergraduate business and business communication programs. Students should understand the basic principles of business communication, including audience analysis and the “you-viewpoint,” and persuasive oral and written presentation techniques before analyzing this case. Alternatively, the case can be used as a means of introducing these concepts.

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