A Piece of Cake or Half Baked?

Author: Audra Quinn, Kylie Heales, Lauran Fuller
Publisher: International Journal of Instructional Cases


IJIC, Volume 6 (2022)

Lauran Fuller, founder of Caked Up! LLC, realizes that after several years of running her local bakery business without taking a consistent salary, she needs to make a decision about how to proceed with the business. Having expanded the business from a home-based side project to a Main St. storefront operating 50 hours/week, she faces the same challenges that many entrepreneurs face: the need to pay herself an appropriate salary while also trying to grow the business, pay off financial liabilities to existing loans, and to balance familial, professional, and personal motivations. She must decide whether to continue, dissolve or sell the business.

Entrepreneurial motivations; entrepreneurial exit; woman-owned business; work-life balance.

Target Audience & Usage
This case can be used in both undergraduate and graduate-level business courses focused on entrepreneurship, new venture creation, and financial management. The concise case is positioned to provide insights into the areas of:
● entrepreneurial motivation, with a focus on competing priorities
● financial decision-making during new venture development.

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