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Online Reputation Management: A Shark Tale from Instagram
IJIC, Volume 6 (2022)
Synopsis
Patrick Scott, an impetuous college student, caught a live shark with his bare hands while his friend recorded the feat. He decided to post the video of his antics on his personal Instagram account to impress friends and followers. In the digital age, content spread quickly through the power of social networking. Scott’s shark video went viral within a day and received mixed reactions. He worried that the video would be perceived negatively by potential employers.
Keywords
Social media, cybervetting, online reputation management, personal branding, online reputation repair
Target Audience and Usage
This case would be appropriate for multiple levels including high school and undergraduate students. The teaching notes have been written for undergraduate business students in courses that emphasize career and leadership development. The case allows for discussions surrounding online reputation management, personal branding, career planning, and social media networking.
Purchasing information: if purchasing this case to be taught in your classroom, please select the required number of copies when purchasing. Please note that photocopying of cases for distribution is strictly forbidden.
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