Team from Rajiv Gandhi Institute of Petroleum Technology publish concise case
Congratulations to authors Sanjay Kumar Kar, Rohit Bansal, and Saroj Mishra, faculty at the Rajiv Gandhi Institute of Petroleum Technology, Jais, India, on the publication of their new concise case, Variation in Brand Valuation: Indian IT Services Brands. The case offers a basis for discussion on techniques, purposes, benefits, and methods of brand valuation. Protagonist Sanah is …
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