International Journal of Instructional Cases (IJIC)

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New Case

Leading experts consider COVID-19 impact on tourism

We are delighted to welcome award-winning case writer Dr Rebecca Wilson-Mah back to IJIC. Together with leading tourism expert and Royal Roads University colleague, Kathy MacRae, they consider the case of Maple Leaf Adventures, a business offering small ship cruises and multi-day excursions in Canada’s spectacular coastal locations on the west coast of British Columbia. …

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Just Published: Covid-19 and The Everglade Hotel

In this new IJIC concise case, authors Rebecca Wilson-Mah and Daniel Bernardes of Royal Roads University, Canada, ask students to discuss and put together an emergency contingency strategy for a busy hotel in Victoria, British Columbia, as the Covid-19 pandemic starts to explode in early 2020. The case follows Kim Douglas, Director of Rooms, who …

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The case of Malibu Boats Inc – diversification and acquisitions

Written by Brett S. Opall PhD at the University of Wisconsin Eau-Claire, our latest concise case looks at Malibu Boats Inc, a leading global manufacturer of recreational boats, and how they diversified by following an aggressive acquisition strategy. The case provides an opportunity to help students explore diversification through acquisition and the role vertical integration …

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New IJIC case examines sexual harassment at McDonald’s

Based on publicized sexual harassment cases against the organisation, the latest concise teaching case from the International Journal of Instructional Cases considers how far McDonald’s is failing to live up to its value of ‘Integrity: We Do the Right Thing’. Authors Nicole A. Ploeger-Lyons of University of Wisconsin-Eau Claire and Jennifer A. Butler of University of …

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Team from Rajiv Gandhi Institute of Petroleum Technology publish concise case

Congratulations to authors Sanjay Kumar Kar, Rohit Bansal, and Saroj Mishra, faculty at the Rajiv Gandhi Institute of Petroleum Technology, Jais, India, on the publication of their new concise case, Variation in Brand Valuation: Indian IT Services Brands. The case offers a basis for discussion on techniques, purposes, benefits, and methods of brand valuation. Protagonist Sanah is …

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Entrepreneurship guru Caroline Glackin publishes with IJIC

“Taneisha took advantage of every entrepreneurship class to further explore the idea until she was certain she had identified an opportunity with solid potential for sustainable success. Yet, after developing her projected financials and financing strategy, Taneisha wasn’t satisfied that her approach was the best it could be.”. We are very pleased to publish a …

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Latest accounting concise case looks at nonprofit challenges

“Steve, the treasurer, took notes and he would later create the presentation once the finance committee came to a consensus.  This was a time-consuming process and Steve was feeling frustrated. He was the third treasurer in 5 years, and the finance committee did not want to lose another one. Alexa felt that there had to …

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Just published: Soybean Farmers and Tariffs

A great new concise case from IJIC author Patrik T. Hultberg Synopsis The Trump administration aggressively pursued trade policies that limited imports from foreign countries, especially China. Tariffs targeted at imported steel, aluminum, and many other final and intermediate products, were adopted in an attempt to protect domestic industries, national security, as well as eliminate …

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